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Thoughtful Design
By Brandland Collaborator
Ever wondered who comes up with the adorable, appealing, enduring Three Bags Full icons?
Although the icons are the brainchildren of the business directors, designer Amie Saxton plays a big part in bringing the styles to life.
Queenstown-based like the Three Bags Full team, and the mother of a six-year-old boy, Amie’s design signature became a fit with TBF four years ago.
“She understands our market because she is our market!” says Pip. “And Amie’s graphic design is quite artistic, so she has a deft touch with the designs she fine tunes for our merino clothing.”
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