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Although the icons are the brainchildren of the business directors, designer Amie Saxton plays a big part in bringing the styles to life.
Queenstown-based like the Three Bags Full team, and the mother of a six-year-old boy, Amie’s design signature became a fit with TBF four years ago.
“She understands our market because she is our market!” says Pip. “And Amie’s graphic design is quite artistic, so she has a deft touch with the designs she fine tunes for our merino clothing.”
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